Souk and Privacy Policy

Souk is committed to protecting your privacy and to providing you with an enjoyable and unobtrusive shopping experience. While it is necessary for us to collect certain personal information, we respect and protect your right to privacy as set forth in this Privacy Policy. This Privacy Policy applies to our website (, our mobile application and related services (collectively, the "Services"). This Privacy Policy does not apply to other websites to which we may link. You agree that your use of the Services signifies that you have read and consent to the collection, use and sharing of your information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, you should not use the Services.

Information Collected

We receive information about you from various sources, including: (i) if you register for the Applications, the Sites and the Services, through your user account on the Services (your “Account”); (ii) your use of the Services generally; and (iii) from third party websites and services. When you use the Services, you are consenting to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy.

User Provided Information

Registration with us is mandatory in order to place orders and fully use the Services. During the registration process (whether on our website or through the mobile application), we collect personal information such as your name, email address or social media user name. Once you register, you have opted in to receive electronic communications from us.

We also collect personal information when you choose to use certain other aspects of the Services, such as making purchases. When you choose to use these additional features, we may require you to provide additional personal information such as your phone number, billing and shipping addresses and credit card information, and we may request additional personal information such as your shopping preferences and demographics.

If you choose to invite an individual to join Souk, you will need to provide personal information about that individual, such as his/her name, email address or social media user name or provide us access to that information in your address book on a social networking site. We store this information to send and follow up on invitations to join Souk, provide information about the Services, confirm qualifying orders and other activities attributable to your account and track the results of the invitation referrals. You agree to invite only individuals who consent to be contacted for these purposes and you will not invite anyone who does not know you or who is unlikely to recognize you as a known contact.

We may collect other information that you submit to us or that you have consented to permit us to collect or third parties to share with us from time to time.

Financial information

We do not currently collect financial information, as that information is collected and stored by a Payment Processor. However, we may from time to time request and receive some of your financial information from our Payment Processor for the purposes of completing transactions you have initiated through the Services, enrolling you in discount, rebate, and other programs in which you elect to participate, protecting against or identify possible fraudulent transactions, and otherwise as needed to manage our business.

Automatically Collected Information

In addition, we automatically gather certain information about your use of the Services, such as the GPS data (i.e., geo-location data) and device information for the handheld mobile device on which the mobile application is installed. We may also collect other information that you have consented to permit your mobile phone or application to share with us from time to time.

We may also gather information about how you interact with the Services, such as how frequently certain areas of our mobile application are visited, what products are viewed and selected, order history, shipping preferences, and other site navigation data and patterns. This information helps us to understand your interests and which aspects of our Services you find interesting.

Involvement of Others in Data Collection

We may work with third parties to collect and analyze the information as described above and for other purposes described below.

If you access our Services with your login credentials from a social networking site (e.g., facebook or twitter) or if you otherwise agree to associate your Souk account with a social networking account, we may receive personal information about you from such social networking site, in accordance with the terms of use and privacy policy of the social networking site. For example, facebook may share with us your friend list, birthday, information about the interests of you or your friends or other personal information, in order to help us establish your account, tailor the Services to you and find other current or potential Service users that you know. We may add this information to the information we have already collected from you via other aspects of the Service. You are also subject to the social networking site's terms of use and privacy policy. We use the OAuth (open authorization) protocol to enable us to access this information without collecting your password when you agree allow another application to access your account information.

How We Use Your Information

We use this information in several ways:

How We Share Your Information

We do not sell or otherwise disclose personal information about you, except as described in this Privacy Policy.

We may permit certain trusted third parties to access your information in connection with their performance of services to maintain and operate our mobile application and certain features on the Services. For example, we may use third parties to host the mobile application; operate various features of the Services; send emails; analyze data; provide search results and links and assist in fulfilling your orders.

From time to time, we may share your personally identifiable information in connection with strategic relationships. Additionally, we may provide links to websites controlled by third parties. We have no control over these websites and our privacy policy does not apply to these third party websites. Please consult the privacy policy of the website you are visiting.

Also, we may share personally identifiable or other information with our parent, subsidiaries, divisions, and affiliates and across our various websites, apps and social media pages. Souk is a division of SoukAppeal Ltd.

We may transfer personally identifiable information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale or other change in control.

We reserve the right to disclose information in order to comply with a subpoena, court order, administrative or governmental order, or any other requirement of law, or when we, in our sole discretion, believe it is necessary in order to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk reduction.

We use non-personally identifiable information in the aggregate, so that we can improve our Services and for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information.

Choice and Opt-Out

We offer you certain choices about the collection, use and sharing of your information:

Marketing Communications – We will only contact you when necessary for the use of the Services, or to communicate Souk-related information. You may choose not to receive any Souk-related email communications from us by contacting us at

Location Data - When you use our mobile application, you can choose not to share your location data by adjusting the applicable settings on your mobile device (the manufacturer or your service provider should be able to provide assistance).

Data Analytics - If you do not wish to have technology used to gather information about how you interact with the Services while you use our mobile application, then you should not access the Services through our mobile application.

Accessing and Updating Your Personal Information and Preferences

If you are a registered user, you may access and update your registration information and your preferences to receive email or other communications from us by sending an email to Please note that your friends and contacts may still choose to send email invitations to you. We will take commercially reasonable steps to implement your opt-out requests promptly, but you may still receive communications from us for up to ten business days as we process your request.

While we make efforts to accommodate requests to restrict our use of your information, we reserve the right to delete all or any portion of customer information if we are not able to reasonably accommodate a requested restriction.

How We Protect Your Information

We are committed to protecting the information we receive from you. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.

Children's Privacy and Parental Controls

We do not solicit any personal information from children. If you are not 18 or older, you are not authorized to use the Services.

Your California Privacy Rights

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information to third parties for their direct marketing purposes. To make such a request, please send an email to

How Can I Delete My Account?

Should you ever decide to delete your Account, you may do so by emailing If you terminate your Account, any association between your Account and information we store will no longer be accessible through your Account. However, given the nature of sharing on the Services, any public activity on your Account prior to deletion will remain stored on our servers and will remain accessible to the public.

Privacy Policy Changes

If we decide to change this Privacy Policy, we will post the revised Privacy Policy here so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. Your continued use of the Services indicates your consent to the Privacy Policy as posted.

If you have any questions about this Privacy Policy, please contact us at